Privacy Policy

Effective Date: July 27, 2026

North Cape Coastal Drive (“we”, “our”, or “us”) is committed to protecting your privacy and safeguarding any personal information you provide while using our website at https://northcapedrive.com.

This Privacy Policy explains what information we collect, how we use it, and the choices available to you. As an organization operating in Prince Edward Island, Canada, we handle personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), where applicable, and other applicable Canadian privacy law.

Information We Collect

We may collect personal information that you voluntarily provide, including:

• Your name
• Email address
• Phone number (where applicable)
• Business information provided for listings or events
• Information you provide when contacting us
• Information you provide when subscribing to our newsletter

We only collect the information necessary to respond to your inquiries, manage website content, promote tourism in Western Prince Edward Island, and provide the services you request.

Business Listings & Events

Businesses, organizations, and event organizers may provide listings, events, photos, and other content for publication on the North Cape Coastal Drive website — by email, by arrangement with us, or through a submission form where one is available.

By providing content, you confirm that:

• You have permission to provide the information and any images supplied.
• The information is accurate to the best of your knowledge.
• You grant North Cape Coastal Drive permission to publish, edit, and promote the content across our website, social media channels, newsletters, and other promotional materials.

You remain responsible for ensuring the information you provide is accurate and up to date.

Trip Planner

Our Trip Planner allows visitors to create and organize custom travel itineraries.

Information saved through the Trip Planner is stored in your own browser using local storage (and, where applicable, cookies) so that your itinerary remains available during future visits. Your saved itinerary stays on your device and is not transmitted to us or sold. When you request a driving route, the coordinates of your selected stops are sent to the OSRM routing service as described under Third-Party Maps and Routing below.

Newsletter

If you choose to subscribe to our newsletter, we collect your email address, your first name, and the region you’re visiting from, to send updates about:

• Events
• Travel inspiration
• Tourism news
• Seasonal promotions
• Regional experiences

Newsletter subscriptions and communications are managed through Mailchimp, whose privacy practices are described in their own privacy policy. We retain your email address until you choose to unsubscribe. You may unsubscribe at any time using the unsubscribe link included in every email.

Website Analytics

We use Google Analytics to better understand how visitors use our website. Google Analytics collects information about website usage, including:

• Pages visited
• Time spent on the website
• Browser type
• Device type
• Approximate geographic location
• Referral source

This information helps us improve website performance and the visitor experience. Google Analytics may process online identifiers and technical information, such as your IP address, device information, and browser information. We use its reports to understand website activity rather than to identify individual visitors. Google’s collection and use of this data are governed by its own privacy policy.

Cookies

Our website uses cookies and similar technologies to improve your browsing experience. These may be used to:

• Remember your language preference
• Support Trip Planner functionality
• Provide website analytics through Google Analytics
• Improve navigation and website performance

Most web browsers allow you to control or disable cookies through your browser settings. Disabling cookies may affect some website functionality, such as language preferences and the Trip Planner.

Third-Party Maps and Routing

Our interactive maps load map tiles and geographic data from OpenStreetMap services. When a map is displayed, your IP address, browser or device information, and the requested map area may be transferred to OpenStreetMap service providers, including providers located outside Canada.

When you request a driving route in the Trip Planner, the coordinates of your selected stops are transferred to the public OSRM routing service. OSRM’s operator may also receive your IP address and related technical information. These transfers may be processed outside Canada and are subject to the service provider’s privacy practices and the laws of the country where the information is processed. Other embedded media, such as YouTube, Facebook, or Instagram content, behaves as if you had visited the third-party website directly and may collect information about your interaction under the provider’s own privacy policy.

External Links

Our website contains links to tourism operators, businesses, organizations, and other external websites.

North Cape Coastal Drive is not responsible for the content, privacy practices, or security of third-party websites. We encourage visitors to review the privacy policies of any external websites they visit.

How We Use Your Information

Information collected through our website may be used to:

• Respond to inquiries
• Manage business listings and events
• Improve website performance
• Send newsletters to subscribers
• Promote tourism throughout Western Prince Edward Island
• Maintain website security and prevent misuse

We do not sell or rent your personal information.

How We Protect Your Information

Reasonable administrative and technical safeguards are used to protect personal information against unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no method of electronic transmission or storage is completely secure.

Your Choices

You may:

• Request access to personal information we hold about you
• Request corrections to inaccurate information
• Request removal of your personal information where appropriate
• Unsubscribe from marketing emails at any time

To make a request, please contact us using the information below.

Copyright

Unless otherwise stated, all text, photographs, graphics, logos, maps, website design, and other content on this website are the property of North Cape Coastal Drive or are used under licence or with permission.

No material may be reproduced, distributed, or republished without prior written permission.

Business listing information, logos, and photographs remain the property of their respective owners unless otherwise indicated.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

North Cape Coastal Tourism Area Partnership Inc.
P.O. Box 688
Alberton, PE C0B 1B0
Canada
Email: info@northcapedrive.com

Changes to this Policy

This Privacy Policy may be updated periodically to reflect changes to our website or legal requirements. The latest version will always be available on this page, with the Effective Date updated accordingly.